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Bank of America
Bank of America was still facing trust issues stemming from the 2008 financial crisis. Consumers were overwhelmed with financial challenges and saturated with today’s social media lifestyle of everyone living their best life. Bank of America wanted to help consumers while improving brand awareness and brand perception/favorability through its financial wellness program, Better Money Habits. We were challenged to create a fresh marketing campaign that genuinely connected with and helped its core Millennial audience to break down the barriers of trust.
Our strategy focused on a high-touch in-person financial retreat and bootcamp to help consumers in partnership with Millennial-focused media partner, BuzzFeed. The retreat facilitated honest conversations and provided guidance through peers and influencers based on our audience’s life priorities so that they could keep up with what matters most to them. To extend the consumer impact beyond the in-person event, sessions were livestreamed and content was captured and distributed to our national audience across digital + social channels, as well as influencer and media channels.
This unique experience and content helped Bank of America consumers with their financial wellness, while also building trust and improving brand awareness and perception/favorability.
Our strategy focused on a high-touch in-person financial retreat and bootcamp to help consumers in partnership with Millennial-focused media partner, BuzzFeed. The retreat facilitated honest conversations and provided guidance through peers and influencers based on our audience’s life priorities so that they could keep up with what matters most to them. To extend the consumer impact beyond the in-person event, sessions were livestreamed and content was captured and distributed to our national audience across digital + social channels, as well as influencer and media channels.
This unique experience and content helped Bank of America consumers with their financial wellness, while also building trust and improving brand awareness and perception/favorability.
Adobe
Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. At the time, this was a big change for its customers, which received a lot of pushback and negativity. We were challenged with leveraging social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for this new subscription model.
During the announcement at their annual Adobe Max event, we led the communication strategy and plan by proactively engaging with consumers, while creating and amplifying social media content that celebrated its creative community. We also leveraged social media channels to amplify content and gain additional visibility to build the Adobe Creative Cloud channels and drive more interest and adoption of the Adobe Creative Cloud product.
The social media strategy for Adobe Creative Cloud helped influence an increase in awareness, favorability, and ultimately a strong growth in subscribers.
During the announcement at their annual Adobe Max event, we led the communication strategy and plan by proactively engaging with consumers, while creating and amplifying social media content that celebrated its creative community. We also leveraged social media channels to amplify content and gain additional visibility to build the Adobe Creative Cloud channels and drive more interest and adoption of the Adobe Creative Cloud product.
The social media strategy for Adobe Creative Cloud helped influence an increase in awareness, favorability, and ultimately a strong growth in subscribers.
Ghirardelli Chocolate
Ghirardelli Chocolate Company wanted to generate awareness, interest and sales for its Intense Dark chocolate products within its core local San Francisco market and nationally. Our challenge was to drive consideration for its Intense Dark chocolate in a way that was unique and memorable to increase sales.
The strategy was centered around the perfect opportunity for consumers to slow down and savor the dark with Ghirardelli Intense Dark chocolate, Earth Hour. In partnership with the WWF, the campaign encouraged consumers nationally and locally to #GoDark with Intense Dark chocolate for Earth Hour.
Nationally, consumers were encouraged to participate at home with fun activities in the dark, such as a candlelit dinner party or game night and share their photos on social using #GoDark. Locally, we invited consumers to join us at Ghirardelli Square for a dark chocolate party in the dark. As home to one of the country’s most iconic light displays, Ghirardelli joined the movement by turning off the lights on the Ghirardelli sign in San Francisco’s Ghirardelli Square for Earth Hour. The event included dark chocolate tastings, ‘dark’ yoga sessions with Athleta, a candlelit luminary labyrinth, and much more.
Through the campaign we were able to generate awareness and interest for its Intense Dark chocolate to increase sales, while also supporting the WWF and its Earth Hour program.
The strategy was centered around the perfect opportunity for consumers to slow down and savor the dark with Ghirardelli Intense Dark chocolate, Earth Hour. In partnership with the WWF, the campaign encouraged consumers nationally and locally to #GoDark with Intense Dark chocolate for Earth Hour.
Nationally, consumers were encouraged to participate at home with fun activities in the dark, such as a candlelit dinner party or game night and share their photos on social using #GoDark. Locally, we invited consumers to join us at Ghirardelli Square for a dark chocolate party in the dark. As home to one of the country’s most iconic light displays, Ghirardelli joined the movement by turning off the lights on the Ghirardelli sign in San Francisco’s Ghirardelli Square for Earth Hour. The event included dark chocolate tastings, ‘dark’ yoga sessions with Athleta, a candlelit luminary labyrinth, and much more.
Through the campaign we were able to generate awareness and interest for its Intense Dark chocolate to increase sales, while also supporting the WWF and its Earth Hour program.
Samsonite
Samsonite had a CRM system with a database of customers but had not sent any email communications in almost a year. They were looking for a fresh approach for their email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve engagement and ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
The strategy and approach consisted of redesigned email templates, personalized messaging and a series of relevant monthly and triggered emails to establish re-engagement and ongoing interest.
The results drove engagement and very strong YOY ecommerce sales through this reinvigorated email marketing program.
The strategy and approach consisted of redesigned email templates, personalized messaging and a series of relevant monthly and triggered emails to establish re-engagement and ongoing interest.
The results drove engagement and very strong YOY ecommerce sales through this reinvigorated email marketing program.
State Street Global Advisors
In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product, MDY, and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
Our strategy and approach was centered on research that uncovered a key opportunity - that mid-cap ETFs actually outperformed small and large caps during past times of market crises. And with many of the mid-cap companies struggling during the COVID-19 pandemic, we saw this as an opportunity to showcase the strength of mid-cap companies and how they were able to “Get Up” and rise above the challenges set forth during periods of crises.
In partnership with middle-weight boxer, Sugar Ray Leonard, we brought this idea to life through a creative campaign across broadcast TV, digital, social platforms and a unique and interactive website experience. The approach also included a comprehensive DM program that drove leads for the business.
Through this integrated campaign we were able to increase awareness around the strength of mid-cap ETFs which improved favorability for SPDR as the top mid-cap ETF provider, drove consideration for MDY, and ultimately sales leads for the business.
Our strategy and approach was centered on research that uncovered a key opportunity - that mid-cap ETFs actually outperformed small and large caps during past times of market crises. And with many of the mid-cap companies struggling during the COVID-19 pandemic, we saw this as an opportunity to showcase the strength of mid-cap companies and how they were able to “Get Up” and rise above the challenges set forth during periods of crises.
In partnership with middle-weight boxer, Sugar Ray Leonard, we brought this idea to life through a creative campaign across broadcast TV, digital, social platforms and a unique and interactive website experience. The approach also included a comprehensive DM program that drove leads for the business.
Through this integrated campaign we were able to increase awareness around the strength of mid-cap ETFs which improved favorability for SPDR as the top mid-cap ETF provider, drove consideration for MDY, and ultimately sales leads for the business.
CVS
CVS wanted to revamp its online and in-store beauty experience as part of its Beauty in Real Life campaign. The goal was to reinvent its presence with a focus on innovation to build awareness and interest as a go-to destination for beauty products to increase sales for the business.
The strategy focused on creating a seamless digital experience online via its app and in-store - an engaging platform that was personalized with content and tools. Our approach centered on guiding beauty customers through the process of discovering new products, facilitating education and engagement, and ultimately a seamless purchase path to drive sales.
The strategy focused on creating a seamless digital experience online via its app and in-store - an engaging platform that was personalized with content and tools. Our approach centered on guiding beauty customers through the process of discovering new products, facilitating education and engagement, and ultimately a seamless purchase path to drive sales.
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